Founded in 1997, Omni Mal Agencies Sdn Bhd is a pioneering Malaysian manufacturer specializing in innovative date-based food solutions. With a legacy of over 28 years, Omni Mal has revolutionized the perception and consumption of dates through a diverse and value-added product portfolio. The company is recognized for its hygienic processing standards, attractive packaging, and strong commitment to food safety and quality.
Headquartered in Kelantan, Malaysia, Omni Mal serves customers globally, currently exporting to over 10 countries including Singapore, Japan, China, Vietnam, Taiwan, and Brunei.
Omni Mal’s portfolio is divided into four strategic categories:
Retail Products
1. Available through supermarkets, hypermarkets, convenience stores, health care chain stores, petrol stations, etc. (both online and offline).
2. Key brands include:
- Date-Licious
- Gurun Emas
- Jendela Arab
3. Notable Products:
- Dates Around the World Series
- Dates in Convenient Packs
- Natural Date Sweeteners
- Individually Wrapped Dates
Food & Beverages Ingredients
1. Supplying to international F&B manufacturers, fast food chain stores, food ingredient suppliers, bakeries, restaurants, & cafes.
2. Main offerings:
- Dates Syrup (Low GI, Natural)
- Chopped Dates
- Date Paste
- Date Sugar
Gifting Solution
1. Designed for corporate gifts, hamper & gift companies, and government agencies, event organizers, etc.
2. Offers a wide selection of premium date-based gifts that combine tradition, health, and elegance.
Co-Branding Collaborations & OEM
1. Strengthening market positioning through dual branding – leveraging Omni Mal’s product innovation with partner brand equity.
2. Flagship collaboration with Nestlé Malaysia on ChocoFilled Dates with KitKat®.
3. Providing private label manufacturing for clients’ own brand.
Omni Mal has developed proprietary techniques to maintain the freshness of dates and dried fruits without chemicals or preservatives. The company’s R&D team focuses on creating functional products with health benefits such as low glycaemic impact and clean label
ingredients.
All products adhere to internationally recognized food safety standards, certified under:
Omni Mal emphasis on product presentation and visual appeal to enhance brand recognition and consumer engagement. We actively set up strategic display units in
supermarkets and hypermarkets, as well as dedicated booths at international exhibitions, to showcase our brands and educate consumers on the functional and premium value of our offerings.
Our vibrant display of Chocofilled Dates with KitKat at Mercato Pavilion, one of Malaysia’s premium supermarkets
Our showcase at supermarket chain, features our award-winning Chocofilled Dates with KitKat, cream-filled varieties, and classic selections
Our booth at MIHAS 2024 highlighted Omni Mal’s halal-certified date innovations in OEM, Gift, and Ingredients, capturing global attention and reinforcing our position as a trusted Malaysian halal brand.
Omni Mal is continuously expanding its global footprint, actively pursuing new partnerships through participation in international trade events and exhibitions.
In July 2025, Omni Mal was selected to showcase under the Malaysia Pavilion at World Expo 2025 in Osaka, Japan. This milestone marked a proud moment in our journey to bring Malaysia’s finest halal-certified date products to a global audience.
At the Expo, we exhibited our signature range including:
•ChocoFilled Dates with KitKat
•Healthy Date Syrup
•Premium Dates
•Dates Ingredients
The innovative product concepts and elegant packaging drew immense interest from over 110,000 Japanese visitors and international delegates (MITI Report, 2025).
As part of our Expo activities, Omni Mal hosted two key sessions:
From Malaysia to Japan and beyond, Omni Mal continues to champion Malaysian innovation, halal excellence, and product creativity on the world stage.
